![]() By keeping things simple, you direct the focus to your message - rather than your clothes. Your trust-me suit should be as conventionally conservative as Mitt Romney. President Joe Biden executes this well by mostly sticking to solid, matte blue suits, relying on the superior cut of his clothes to make a positive impression. Instead, choose fabrics with a soft finish, such as woolen flannel. Under harsh, unforgiving lighting, hard-finished fabrics, such as silky super wools or mohair-wool blends, can appear cheap. Cameras can distort fine patterns like micro-herringbones and fine glen checks, so a good trust-me suit will be a solid, dark color like navy or charcoal. In American politics, trust-me suits still wield considerable power, making them ideal for speeches, rallies and TV hits. Vanessa Friedman of the New York Times called it his “trust-me suit.” But when Mark Zuckerberg testified before Congress in 2020, he wore a dark worsted suit with a white shirt and a dark silk tie, rather than the hoodies and jeans that have come to represent Silicon Valley. The suit has been dying a slow, anguished death since the 1950s.
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